𝙎𝙝𝙤𝙧𝙩-𝙛𝙤𝙧𝙢 (𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹 & 𝗺𝘂𝗹𝘁𝗶-𝗰𝗹𝗶𝗽) 𝙫𝙞𝙙𝙚𝙤𝙨—e.g. #TikTok, #InstaReels, and #YouTubeShorts—are tearin’ it up w/ crazy 😲 view counts!

▪️TikTok has high 𝙫𝙞𝙩𝙖𝙡𝙞𝙩𝙮 𝙘𝙤𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩, and thus, the potential for extended reach by way of its #ForYou recommendations and the Discover page.

▪️For goodness sake, #Instagram totally reconfigured the layout of its app to incorporate a dedicated feed for #Reels—smack in the center of the main menu.  

But truly, who cares about any of it ULESS it generates business⁉️Turns out it does! Glennda Baker and Krys Benyamein are reaping substantial rewards through their use of short-form vids:  followers, engagement, inbound leads, and referrals galore.  

A few more of factoids to think about while you’re watching 🤔:  

1. Per #VidYard, 𝟓𝟑% of videos at or under 𝟿𝟶-𝚜𝚎𝚌𝚘𝚗𝚍 𝚛𝚞𝚗𝚝𝚒𝚖𝚎𝚜 are watched to completion.

2. A recent #Wyzowl report revealed strong consumer demand for short, educational vids:  how-to’s, DIYs, and explainer videos.

3. #Wyzowl also noted that 𝟖𝟓% of people want to see MORE VIDEO from business (in 2021).

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